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CRM White Papers


Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)

 

Seamless Customer Conversations: Driving Intelligent Interactions in the Contact Center

sponsored by Infor
Contact centers are becoming primary interaction points for many customers. Learn how to make these important interactions more personalized and intelligent for customer retention and increased sales opportunities. (WHITE PAPER: November 1, 2006) more..

Moving beyond the Queue - Focusing on the Real-Time Customer

sponsored by Inova Solutions
In this paper, Tim Montgomery, a highly regarded industry consultant, speaker and author explores new ideas on ways every call center can keep up with new customer demands. (WHITE PAPER: May 19, 2008) more..

CosmoCom Consolidates VisitBritain's Highly Distributed Global Contact Center

sponsored by CosmoCom, Inc.
A CosmoCom Consolidation 2.0 solution case study: The VisitBritain contact center, a globally distributed Virtual Contact Center with many individual sites. (CASE STUDY: January 1, 2007) more..

Consolidation 2.0: Consolidation Trends in Contact Center Technologies and Operations

sponsored by CosmoCom, Inc.
This white paper explains the benefits of Consolidation 2.0 and shows how it best meets the demands of today's global business environment. (WHITE PAPER: January 1, 2008) more..

Success Story: Communications - AT&T

sponsored by Genesys
The company wanted to meet a goal of answering 92% of all customer calls before abandonment, without adding staff. (CASE STUDY: May 1, 2008) more..

Free Customer Relationship Management Newsletter

 
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Most Popular CRM Reports

 

CRM

Data Quality and Identity Resolution

 sponsored by Informatica

The Evolution of Integration

 sponsored by Talend

Best Practices for a Successful Accelerated ERP Implementation

 sponsored by Oracle Corporation
  More Reports on CRM >>
 

CRM Services

5 Ways to Improve Customer Service in a Down Economy

 sponsored by OpenSpan

The Intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction

 sponsored by Genesys

Online CRM/SFA Solutions

 sponsored by SalesBoom Inc.
  More Reports on CRM Services >>
 

CRM Software

How to Improve Marketing Execution and Efficiency

 sponsored by Aprimo, Inc.

6 Simple Solutions for Measuring Marketing Performance

 sponsored by Aprimo, Inc.

Delivering Customer Value: Innovative Approaches to Maintain Competitive Success

 sponsored by SAP America Inc
  More Reports on CRM Software >>
 

Customer Service

Essential Manager's Guide: Intelligent Communications

 sponsored by Avaya Inc.

Data Quality and Identity Resolution

 sponsored by Informatica

5 Ways to Improve Customer Service in a Down Economy

 sponsored by OpenSpan
  More Reports on Customer Service >>
 
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